It Shows You Actually Exists
A small business needs an affordable website to drive new business in today’s world where everybody checks the web. Without a website, you could lose a lot of potential business because people will not be able to learn anything about you or your business. If not for anything else, a website will show your customers that you really do exist.
People Need to Find You on Google
In today’s world, people turn to Google to find practically anything and everything. From answers to questions to products and services near them. Search engines play an important role in the online success of small businesses. Without a website, potential customers will be unable to find you in their searches. Creating a central location to store your address, your phone number, a contact form, a products/ service list, prices, etc. will open the door for people to find your business online.
Increase in Business Credibility
Having an affordable website for your small business increases your business credibility. In our digital age, not having a website for your business is grounds for suspicion and you will not be able to convert as many sales as you would if you had a more stable digital presence. Customers will seek you out online and having a website is one of the criteria for determining trustworthiness.
It’s Your Digital Brochure
At its basic core, a website replaces a brochure. It is informational in nature, offering people insights into who you are, why you are different, and what you provide or sell. At its best, an affordable website can build community, connection, and loyalty when content is kept fresh and engaging. With the majority of people searching via mobile devices, websites must be mobile optimized.
Your Own Domain Name Increases Credibility
Having an affordable website gives your small business legitimacy. When someone is searching for your product or service online, you want to appear in those search results. Additionally, having your own domain name (company.com) gives your email address additional legitimacy — if you’re sending an email from a personal email, potential customers may not take you as seriously.
It’s Free Advertising
Having a professional but affordable website will mean that people who are looking for you can find you and get the information they need. But if you optimize your website well, it can also mean you’ll show up in search results for people who didn’t even know they were looking for you. You can go from being an invisible plumber in Ellon, for example, to a plumber in Ellon who shows up whenever someone nearby searches for how to unclog a drain.